Social Media

A Comprehensive Local Marketing Checklist: Social Media and Business Cards

When it comes to local marketing, your small business has a lot of options, which means you can quickly become…

7 Simple Local Internet Marketing Tips to Build Buzz for Your Small Business

The Internet coupled with offline traditional marketing can create a power-packed marketing campaign for your business. You can leverage online…

Can a Facebook Page Improve Your Company’s Website SERP?

Yes indeed. It can also generate new leads and has great potential to help you close sales. Facebook Pages can…

Toy or Tool? Snapchat

We are living in an era of short-form communication – Tweets, Vine Videos, and Memes. Now, entering (and exiting) a…

Toy or Tool? Yelp

What is it? Yelp is not new to many businesses. The site was founded in 2004 and attracts more than…

Toy or Tool? Who’s Viewing You?

What is it? LinkedIn now has close to a quarter of a billion users. (It still trails behind Gmail and…

Toy or Tool: Vine

Vine has been described as the “Instagram of video.” A new mobile app from Twitter (launched at the end of…

10 Social Media Dos and Don’ts

Can you dictate what employees can and cannot do on social media? You can—up to a point.

What and Why to Pin on Pinterest

I think about my daily forays on the internet as a kind of safari. I can save images and reminders…

Women Entrepreneurs More Likely to Embrace Social Media

According to a recent survey conducted by The Guardian Life Small Business Research Institute there are specific demographics of the…

It’s a Wanderfly World

Think about the last time you booked a trip online. It probably involved wading through paragraph after paragraph of information,…

Update Your Digital Marketing Strategies

During his talk on getting buyers to your website, Andrew Hazen, founder of Prime Visibility, spoke about how your company…

How to Get on Social Media Lists

To be seen, heard, and grow your reach, your social media marketing strategy should include how to get on lists.…

Do You Know if Social Media Marketing is Working?

Business owners may devote hours and hours each week to reaching customers through social media outlets like Facebook, Twitter, and…

5 Minutes… with Gary Vaynerchuk

With all the focus on social media—tweet this, post that, more video—we can sometimes lose sight of why we are…

How Do You Market Your Business on Quora?

If you haven’t become active on Quora already, you may soon miss the opportunity to use the platform before it…

Facebook Beats LinkedIn in Any Age Group

Strengthening online presence is a high priority for business owners, according to a survey of 751 American businesses with less than…

A Rookie’s Guide to LinkedIn

LinkedIn is a social networking site that distinguishes itself from the likes of Facebook by catering to a different demographic-…

5 Steps to Start to Twitter

Many of today’s online conversations are taking place on Twitter; Small businesses use it to network with prospective customers, suppliers,…

LinkedIn’s Toolbar Helps Gain and Maintain Contacts

LinkedIn’s toolbar options give users the ability to navigate an email client in order to make contact management easier, which…