Keeping Tabs on Customers, Competition and Just About Everything Else


Being informed never hurt anyone. In fact, from salespeople to business leaders, the ones who are most informed always have a leg up on the competition. And for small business owners, it is crucial to stay in the loop on what’s happening with your competition, your customers, your prospects and your products.

A wonderful feature of Google (google.com/alerts), Yahoo! (alerts.yahoo.com) and many other search engines/portals is their “alerts” feature. After registering (free), simply submit the term you are interested in and you will receive an e-mail flagging virtually every web appearance of that phrase (including many press releases). Yahoo! will even send the alert as a text message to your cell phone. Of course, don’t forget to include yourself and your company. Final tip: Put your phrase in quotes so that you receive alerts only when the exact phrase appears.