Advertising  

A Picture Is Worth A Thousand Sales

We’ve all seen them — cluttered, clunky-looking ads that seem to have been designed by someone with an abominable visual sense and a case of color-blindness. They do the opposite of what was intended by repelling your attention and never pulling you into the message. They fail to communicate.

Branding  

5 Minutes with…Dan Schawbel

Dan Schawbel is a personal branding guru.

Marketing Basics   view all articles

Beyond Facebook: Top Ideas for Local Internet Marketing That Move Beyond Social Media

By now you know that the internet can be a powerful tool for your local marketing campaign. While social media sites like Facebook and Twitter…

How to Incorporate Inbound Marketing into Your Local Marketing Strategy

Inbound marketing is perhaps the most effective way to market and do business online. Rather than using antiquated Internet methods of buying leads and email…

Which of These 5 Local Marketing Mistakes Do You Make?

Despite all the shiny new gadgets and opportunities that technology provides, marketing hasn't become necessarily easier for the average small business owner. In fact, most…

Low-Cost Local Marketing Strategies

Marketing is an important element for your small business, but too many entrepreneurs make the mistake of focusing their time and money on high-cost marketing…

7 Simple Local Internet Marketing Tips to Build Buzz for Your Small Business

The Internet coupled with offline traditional marketing can create a power-packed marketing campaign for your business. You can leverage online marketing strategies such as social…

Marketing Ideas  

Which of These 5 Local Marketing Mistakes Do You Make?

Despite all the shiny new gadgets and opportunities that technology provides, marketing hasn't become necessarily easier for the average small business owner. In fact, most…

7 Simple Local Internet Marketing Tips to Build Buzz for Your Small Business

The Internet coupled with offline traditional marketing can create a power-packed marketing campaign for your business. You can leverage online marketing strategies such as social…

Local Marketing for Dentists: Start Online

In order to attract new patients to your dental practice, you have to take advantage of local marketing strategies. You already know where your target…

Six Sharp Marketing Ideas To Help Your Local Business Thrive

The internet is full of articles on marketing advice. Most of these, however, focus on garnering national or even international exposure. What is a company…

Networking   view all articles

Secrets of Master Networkers

If Sergio A. Fernández de Córdova, cofounder of Fuel Outdoor, invites you out for coffee, it’s not because he likes a jolt of caffeine. It means he acknowledges you as a potentially key business contact and knows that coffee (rather than lunch or drinks) is a cost- and time-effective way to connect.

Got To Get Away?

Whether you’re at a networking function, anxious to work the rest of the room but gridlocked by one conversation, or you run into someone on the street that you know but don’t want to speak to for an extended period of time, you feel the need to get away—graciously, but quickly.

Build Your Network, Build Your Wealth

How many times have you attended a cocktail party, collected a bunch of business cards, and then put them in a drawer or a file, or just left them in your pocket, only to find them again weeks later? If this has happened to you, it probably means that you not only wasted your time at the event, but probably have missed several opportunities to build your network.

The New York Area’s Noteworthy Networks

In my years of running a small business, I’ve found that the contacts I have made have been indispensable in several ways. Networking contacts have led to my introduction to qualified prospects, and some of those have become long-time advertisers.

Turning Networking Into Net Worth

On any given weekday there are dozens of networking events in the tri-state area. While thousands of businesspeople attend these events, the truth is most of them do not have a strategy for maximizing the benefit from their time spent. Here is the inside scoop on turning networking into profitable business development.

Online Marketing   view all articles

6 Must-Read Local Marketing Blogs for 2015

Local marketing practices are constantly changing especially with Internet marketing. The best way to stay abreast of current and fresh techniques is to follow authority…

Beyond Facebook: Top Ideas for Local Internet Marketing That Move Beyond Social Media

By now you know that the internet can be a powerful tool for your local marketing campaign. While social media sites like Facebook and Twitter…

How to Incorporate Inbound Marketing into Your Local Marketing Strategy

Inbound marketing is perhaps the most effective way to market and do business online. Rather than using antiquated Internet methods of buying leads and email…

7 Simple Local Internet Marketing Tips to Build Buzz for Your Small Business

The Internet coupled with offline traditional marketing can create a power-packed marketing campaign for your business. You can leverage online marketing strategies such as social…

Local Marketing for Dentists: Start Online

In order to attract new patients to your dental practice, you have to take advantage of local marketing strategies. You already know where your target…

Public Relations  

A Comprehensive Local Marketing Checklist: Social Media and Business Cards

When it comes to local marketing, your small business has a lot of options, which means you can quickly become disorganized in your marketing efforts.…

6 Must-Read Local Marketing Blogs for 2015

Local marketing practices are constantly changing especially with Internet marketing. The best way to stay abreast of current and fresh techniques is to follow authority…

7 Simple Local Internet Marketing Tips to Build Buzz for Your Small Business

The Internet coupled with offline traditional marketing can create a power-packed marketing campaign for your business. You can leverage online marketing strategies such as social…

Independent Force in the Music Industry Establishment

The Grateful Dead sang, “Don’t be a collector of more than you need. Got a lot of things growing, but keep watching your seeds.” The Grateful Dead is Howie…

Search Engine Optimization   view all articles

6 Must-Read Local Marketing Blogs for 2015

Local marketing practices are constantly changing especially with Internet marketing. The best way to stay abreast of current and fresh techniques is to follow authority…

7 Simple Local Internet Marketing Tips to Build Buzz for Your Small Business

The Internet coupled with offline traditional marketing can create a power-packed marketing campaign for your business. You can leverage online marketing strategies such as social…

Can a Facebook Page Improve Your Company’s Website SERP?

Yes indeed. It can also generate new leads and has great potential to help you close sales. Facebook Pages can help your company website to gain SERP (Search Engine Results Page) rankings. Facebook itself has a high search rank authority, so a link from Facebook to your website is a pretty good start.

Choose Your Keywords Carefully; Your Website’s Success Depends On It!

In this article, we will show you the important first steps you need to take in order to use that information to get more traffic, sales and qualified responses.

4 Big Reasons To Go GEO

Geo Target Marketing is hot. You may have caught wind of the term PLACES with Google and Facebook. And your Twitter and Facebook streams might be filling up with posts announcing where your connections have checked in. I personally am not a fan for my own use but that is just me.

Social Media   view all articles

A Comprehensive Local Marketing Checklist: Social Media and Business Cards

When it comes to local marketing, your small business has a lot of options, which means you can quickly become disorganized in your marketing efforts.…

7 Simple Local Internet Marketing Tips to Build Buzz for Your Small Business

The Internet coupled with offline traditional marketing can create a power-packed marketing campaign for your business. You can leverage online marketing strategies such as social…

Can a Facebook Page Improve Your Company’s Website SERP?

Yes indeed. It can also generate new leads and has great potential to help you close sales. Facebook Pages can help your company website to gain SERP (Search Engine Results Page) rankings. Facebook itself has a high search rank authority, so a link from Facebook to your website is a pretty good start.

Toy or Tool? Snapchat

We are living in an era of short-form communication – Tweets, Vine Videos, and Memes. Now, entering (and exiting) a mobile device near you is Snapchat. It’s an app that enables people to catch a quick glimpse (via one photo) of the sender’s life.

Toy or Tool? Yelp

What is it? Yelp is not new to many businesses. The site was founded in 2004 and attracts more than 108 million viewers worldwide who look to the 42 million user-generated viewers to help guide where to shop, eat, and even get their teeth cleaned.

Trade Shows  

Toy or Tool? Eye Contact Meets Thumb Contact

Name tags and business cards are still alive and well at events like networking gatherings, trade shows, and conferences, but digital media has taken center stage as a means of facilitating connections – before, during, and after these happenings.

Local Marketing   view all articles

A Comprehensive Local Marketing Checklist: Social Media and Business Cards

When it comes to local marketing, your small business has a lot of options, which means you can quickly become disorganized in your marketing efforts.…

6 Must-Read Local Marketing Blogs for 2015

Local marketing practices are constantly changing especially with Internet marketing. The best way to stay abreast of current and fresh techniques is to follow authority…

Beyond Facebook: Top Ideas for Local Internet Marketing That Move Beyond Social Media

By now you know that the internet can be a powerful tool for your local marketing campaign. While social media sites like Facebook and Twitter…

Which of These 5 Local Marketing Mistakes Do You Make?

Despite all the shiny new gadgets and opportunities that technology provides, marketing hasn't become necessarily easier for the average small business owner. In fact, most…

Low-Cost Local Marketing Strategies

Marketing is an important element for your small business, but too many entrepreneurs make the mistake of focusing their time and money on high-cost marketing…

Online Strategies   view all articles

Keeping Tabs on Customers, Competition and Just About Everything Else

Being informed never hurt anyone. In fact, from salespeople to business leaders, the ones who are most informed always have a leg up on the…

Tired of Fruitless Website Searches? Try the Google Toolbar

Have you ever gone to a website searching for specific information that you knew was on the site somewhere, but you just couldn’t seem to…

How to Convert Your Web Visitors to Customers

Jennifer Shaheen of The Technology Therapy Group spoke about how to keep visitors returning to your company’s website, with the intent of turning those visitors into clients.

A Little Assistance and Awesome Analytics

Some Assistance, Please? PA for a Day. What is it?

Blogging Declines, but Facebook and Twitter Use Grows among Inc. 500 Companies

A recent study of social media usage in Inc. 500 companies conducted by The Center for Marketing Research at the University of Massachusetts Dartmouth found that, although more than 90 percent of the companies surveyed used social media, the use of blogging, message boards, online video, and podcasting has declined in 2011, whereas the use of Facebook and Twitter has increased.

Spiritual Selling

Joe Nunziata, an internationally known speaker and sales and business development trainer, has recently published Spiritual Selling: How to Use the Attractor Sales System to…

Customer Service Rx for Your Business

The top four recurring customer complaints focus on employees who completely ignore customers, don’t listen to customers, fail to follow up or follow through and aren’t knowledgeable about their products or services.

Add a Little Color to Your Business

Why are fire trucks red? Why do police cars have flashing lights? Why are the double lines on a two-way road yellow? To call attention to themselves.

Increase sales by getting back to basics

Are your sales slumping but you cannot figure out why? Then stop looking at the macro and break the sales process down into its component parts.

4 Big Mistakes Sales Managers Make

Sales managers have an unenviable job. They’re under constant pressure to achieve results, but not in a position to directly impact those results, and with the bar being raised each year, they have to find ways to “make the numbers” through the efforts of others. The job is tough enough without making it tougher than it needs to be.